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Suggested Guidelines For Cannabis Advertising:
The types of cannabis advertising allowed depend primarily on your location, so the first place to check for specifics is, your state’s page on cannabis rules (or if your state doesn’t have one, the full text of your state’s cannabis law). That said, some states have yet to implement specific regulations on advertising and marketing cannabis, particularly where it’s legal for medical use only.
The location-specific regulations governing cannabis ads make digital advertising a useful alternative to physical options such as billboards: In WASHINGTON STATE, for instance, cannabis signs are forbidden “[w]ithin 1,000 feet of the perimeter of a school ground, playground, recreation center or facility, child care center or facility, public park, library, or game arcade of which admission is not restricted to persons age 21 or older.” Online advertising offers more flexibility; it also offers to report on whether those viewing the ad are 21 and over.
Rules Of Thumb For Cannabis Advertising
In general, cannabis advertising regulations include the same major stipulations for copy across all geographic regions.
- No suggestion of health or medical benefits
- Do not include elements that could appeal to children (cartoon characters, etc.)
- Don’t make false or misleading statements, including those made about competitors’ products
- No testimonials or endorsements
- Can not contain product consumption
- Including pricing, potency statements, or promotional offers can be a no-no
- Ads for infused products must state “For Adult Use Only”
For Information From The FDA on Cannabis Advertising or for Hemp-Derived Products, please visit: https://www.fda.gov/news-events/public-health-focus/fda-regulation-cannabis-and-cannabis-derived-products-including-cannabidiol-cbd
To view all the podcasts you are able to advertise on, visit: https://cannabisradio.com