Larry Scheffler, co-CEO of Planet 13, reveals ambitious plans to propel the cannabis giant into the mainstream limelight through strategic partnerships, innovative product expansion, and aggressive market penetration. Collaborating with UFC star Chito Vera, Planet 13 seeks to fuse its cannabis credibility with a fresh lifestyle brand, tapping into sports, fashion, music, and entertainment realms. This move includes expanding into apparel, accessories, and potentially MMA gear, leveraging the star power of athletes and influencers.
Planet 13's growth strategy also encompasses a multi-pronged approach in Florida, with a rapid expansion plan targeting 10 stores by year-end and a focus on prime locations like Miami for their superstore concept. Additionally, the company is investing in consumption lounges, podcast studios, and unique experiences like a Mike Tyson-themed VIP room.
Scheffler remains optimistic about the future of cannabis in Florida, especially with the potential passage of Amendment 3. He envisions Planet 13 becoming a household name, synonymous with quality cannabis and a vibrant lifestyle brand.