Blunt Business welcomes Angela Pih, the Global Chief Marketing Officer at CCELL, She tells us about the future of CCELL and the cannabis industry as a whole. They emphasized the importance of understanding consumer behavior, the unique dynamics of the cannabis industry, and the vital role of "bud tenders" in retail stores. They also discussed the necessity of improved training and education for bud tenders, consumers, and patients. The conversation further touched on the significance of authenticity and brand meaning, the rapid pace of change in the cannabis industry, and the potential for disruptive brands and companies.
Angela also spoke about her new role at CCELL, where she'll be focusing on the non-plant touching side of the business, expressing excitement about developing new standards and exploring new opportunities to support CCELL's customers in the cannabis industry. Their ongoing efforts to drive consumer education and awareness were also discussed, with an emphasis on creating effective marketing campaigns that can be measured for their impact. In addition, they discussed the evolution of vape cartridge and battery technology, highlighting CCELL's significant investment in research and development. Angela confirmed her intention to visit CCELL's facilities to ensure the devices are properly calibrated and maintained for safety.
A key focus of the discussion was CCELL's new Vision Box series technology, designed to address the common issues of burnt taste and clogging in vape devices. The Vision Box incorporates anti-burn and anti-clogging technology to ensure a safe and enjoyable consumption experience. Angela explained the anti-burn technology shuts the device off if it reaches an unsafe temperature, while the anti-clogging feature prevents oil leakage. The company's commitment to sustainability was also emphasized, showcasing devices that consume less energy and a campaign promoting recycling.