BJ Carretta, Senior Vice President of TerrAscend, joins us to explore the complexities of maintaining brand consistency across various state markets in the cannabis industry. Emphasizing personalized marketing strategies, BJ highlighted the importance of leveraging customer data to create tailored experiences while navigating state-by-state regulations. The conversation delved into marketing challenges, including inventory management, supplier relationships, and the evolving landscape of digital marketing. BJ also shared insights on the potential changes in cannabis advertising with the possible rescheduling of cannabis, outlining both opportunities and obstacles ahead.