Gibran Washington, CEO of Ethos Cannabis, shares his unique journey from the food and beverage industry to leading a major cannabis company. He discusses his focus on operational efficiency, brand building, and customer satisfaction, drawing parallels between his experience in both industries. The article also delves into the complexities of cannabis taxation, featuring insights from Todd Polyniak, Head of Cannabis Practice at Sax LLP. Polyniak explains the potential benefits and risks of utilizing the 471C tax code provision, which allows small businesses to deduct certain inventory costs but can also trigger IRS audits if not applied carefully.