Travis "Shaggy" Marshall and AK, key players in the Death Row Cannabis operation, sat down for an insightful interview exploring the brand's journey. Shaggy, with his deep roots in the music industry as Snoop Dogg's long-time sound engineer, and AK, a respected legacy cultivator, discussed their roles in transforming the iconic Death Row Records into a multi-faceted brand encompassing cannabis.
They emphasized their commitment to quality, highlighting premium products like liquid diamond-infused pre-rolls and their focus on delivering an exceptional user experience. AK, who began his cannabis journey assisting friends with cultivation projects, stressed the importance of quality and consistency in their offerings. Shaggy, who transitioned from an engineer at Doggy Style Records to overseeing product development, acts as a proxy for Snoop, visiting facilities and ensuring their cannabis meets the highest standards.
Navigating the competitive California cannabis landscape requires a strategic approach. AK highlighted the importance of offering value and differentiating Death Row Cannabis from other celebrity brands that have failed to gain traction. He stressed their commitment to accessibility, ensuring their products are affordable for a broad consumer base. The discussion also touched on the delicate balance of evolving the Death Row brand while honoring its legacy. AK shared details about a limited-edition cannabis collection inspired by Tupac Shakur and the challenges of living up to the expectations associated with such an iconic figure.
Their dispensary, Smoke Weed Every Day, located strategically in Los Angeles, offers a diverse product range. AK emphasized that all products, from the value tier to the high-end line, are personally vetted by Snoop Dogg, guaranteeing quality. They also discussed their plans for an exclusive menu, featuring infused joints and edibles, with aspirations to make it available worldwide.