Zone Vapor CEO Josh Hoffman delves into the company's strategies for the 510 thread vape market, focusing on the innovative Zone Opto vaporizer. He highlights its customizable modes, user-friendly display, and quality commitment through a three-year warranty.
Hoffman addresses concerns related to the vape crisis, emphasizing the safety of regulated products and the industry's focus on compliance. He also outlines Zone Vapor's marketing approach, which centers on influencer engagement and strategic retail partnerships.
Furthermore, Hoffman shares his insights on future vape technology trends and draws upon his extensive experience in product development and brand management within the cannabis industry.