MJBizCon is evolving to offer a more consumer-focused experience, introducing initiatives like the MJBowl, a bi-coastal cannabis competition, and hosting offsite consumption events at NuWu. This shift aims to gather consumer feedback and integrate the consumer aspect into the "seed to sale" lifecycle. Emilie Lewis, Senior Vice President & Brand Leader, MJBiz and VP of Sales Harrison Radie share the latest details.
The conference is dedicated to inclusive industry representation, actively expanding partnerships to celebrate all segments of the cannabis industry. MJBiz strives to be a year-round resource, adapting its strategy based on community needs and industry maturation.
Key conference topics include AI applications, customer acquisition, retention strategies, and policy updates, highlighting AI's role in efficiency, cultivation, and understanding consumer behavior. The agenda also features evolving content, including discussions on psychedelics, reflecting the synergy between cannabis and plant medicine industries.
MJBiz emphasizes policy and compliance, promoting proactive self-policing and offering state meetups for in-depth regulatory discussions. The Las Vegas experience is adapting with new attractions and cannabis consumption lounges, and MJBiz is committed to making the conference accessible through various affordable options. Collaboration opportunities, including podcasting and advertising services, have been proposed to further benefit MJBiz and its exhibitors.