Blunt Business delves into the concept of Fractional CMOs and Prioritizing Marketing Strategy and Execution with Laurie Parfitt, CEO & Principal: of LKP Impact Consulting.
Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights, and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development, and sales strategy in an omnichannel environment.