Lift Conferences and Expos Expands Into The United States and we learn more from their Director of Marketing Lisa Petty. The Lift Expo has been a staple in the Canadian cannabis scene since 2016, bringing different aspects of the industry together for networking, education, and merry-making at their annual Toronto and Vancouver events.
The Expo has undergone several changes over the years, with new ownership and branding and, like all large events, a hiatus during COVID. The event remains the same industry staple, though, with people from across Canada flocking to those two cities to ensure they don’t miss out.
The Lift Expo was initially a part of Lift Cannabis (and briefly Lift & Co), an online news and review site for the industry, from 2014 to 2020. The Expo was purchased by a new owner in 2020, MCI Group, an international leader in event management. Following a hiatus due to COVID restrictions, the Lift Expo returned to Toronto in late 2021 and May 2022, followed by Vancouver in January 2023. Lift's Director of Marketing Lisa Petty fills us in.
We also spoke with Lane Radbill, Chief Marketing Officer of Highsman. Highsman is the official cannabis lifestyle brand of one of the most electric NFL running backs of the century, Ricky Williams. The Highsman Lifestyle Shop was built at the intersection of comfort and functionality with accents from a heritage rich in sports.