Adam Bierman is the co-founder and former CEO of MedMen Enterprises, the first American cannabis unicorn. During his decade at the company, it grew to five states, 32 retail stores, and 1500 employees. In 2019, MedMen lost 95% of its value and Adam chose to invest even more in the company despite advice to diversify.
This led to lawsuits and MedMen essentially disappeared from the industry. Adam is now working with cannabis companies and investors to expand consumer access on a global scale. He was also responsible for setting the trend of dispensary design, with a layout similar to an Apple store.
Adam, the founder of MedMen, a cannabis unicorn, had a ten-year run of building the company and brand. He left the company and gave up his board seat and voting rights. Since then, MedMen has gone through three CEOs and has not recovered.
Adam's biggest takeaway from his experience is that even though he was the face of the company, it didn't matter as people expected that person to be a party animal. He believes that the same stories would have been told about the company and the person regardless of who it was.