Cannabis Department at Greenberg Glusker with founder Priya Sopori today on Blunt Business with Jorge Hermia only on Cannabis Radio. Celebrity endorsements are a popular marketing tool for brands seeking to gain wide attention from targeted consumers in a relatively short period of time. Within federally regulated industries, these endorsement deals are often straightforward. This week we will talk about the ever-changing legal landscape of trademark and copyright enforcement to the possible perils of associating a cannabis brand with an already iconic image. RollingStone wrote back in April: Cannabis legalization is rippling across the country — with New York, Virginia, and New Mexico all passing cannabis reform bills. A total of 17 states (plus D.C.) have legalized cannabis for adult use. As cannabis goes mainstream, plenty of famous folks are getting into the cannabis business.