Richard Zwicky engages in a comprehensive discussion with Guillermo Rodriguez, a Virtual CFO (VCFO) at Summit CPA Group, an affiliate of Anders CPAs + Advisors, about the multifaceted challenges faced by the cannabis industry.

They delve into financial hurdles such as cash flow management, access to capital, and navigating tax complexities. They also explore the intricacies of market dynamics, emphasizing the importance of product mix, pricing strategies, and retailer education.

Guillermo underscores the need for robust financial forecasting and planning, along with proactive sales accountability, as critical components for success. The conversation highlights the ongoing challenges of operating within a rapidly evolving regulatory and economic environment, underlining the importance of adaptability and financial prudence for cannabis businesses.