Matha Figaro, the founder of ButaCake, discussed her company’s journey into cannabis-infused edibles, beginning with a simple butter cake business in 2015. A classically trained pastry chef, Matha expanded into cannabis-infused products following a customer's request. She emphasized that all ButaCake products are handmade with natural ingredients, without additives or preservatives, ensuring compliance with state laws. The company initially launched in Delaware, partnering with Columbia Care due to the lack of edible regulations in New Jersey. After successful entries into the Delaware and New Jersey markets, ButaCake recently expanded into Maryland.
Matha shared insights into the delicate balance required when infusing baked goods with cannabis, aiming to create products that are both flavorful and effective. Initially, the company’s products were distillate-based to comply with New Jersey’s legal requirements. Matha highlighted their commitment to catering to all consumers, including those who prefer not to taste the cannabis. She also revealed plans to introduce strain-specific baked goods with more complex flavor profiles, reflecting their dedication to innovation.
The conversation also touched on the production and distribution challenges, particularly regarding ButaCake’s popular "Butter Cake." Regulatory and compliance hurdles, such as the inability to ship cannabis products, have influenced the company’s strategy. Despite these challenges, ButaCake is focusing on growth in New Jersey, Maryland, and Delaware while exploring opportunities in other states. Matha emphasized the importance of having a diverse team of professionals to support the company’s success, showcasing ButaCake's commitment to quality and expansion.