Ryan Thomas, Director of Marketing at Aeriz, shares the company's journey to success in the competitive cannabis market. He emphasizes the importance of consistent branding, a passionate team connected to cannabis culture, and a diverse product line featuring live rosin batter, live resin vapes, hash drops, and edibles. Aeriz's commitment to quality has earned them recognition, including being named one of Marijuana Venture's 40 under 40 and securing awards for their products, like the Jenny Kush strain and Lucid Blue live resin, in the New Times Best of Phoenix edition.
Thomas highlights the company's unique approach to marketing, building an in-house agency over the past seven years. This allows for greater creative control and agility, fostering a strong brand identity. He discusses the challenges of navigating the evolving cannabis market, including pricing strategies in light of awards and seasonal fluctuations.