Grassroots Marketing welcomes Kirill Satanovsky and Julio Casado about Anja Fest's significant growth, from 300 to over 1000 expected attendees. The festival's success is attributed to strong community engagement and a unique blend of music, cannabis culture, and local business support. The expansion requires extensive planning for logistics, sponsors (40+), and community relations, with future scalability considered while prioritizing community focus over industry-scale growth.
Anja Fest has grown from the Anja dispensary's parking lot to a full block party, necessitating coordination with local authorities and vendors. The festival emphasizes showcasing local artists and businesses, fostering a social atmosphere, and has seen increased community support and sponsor interest each year. The founders discussed potential future growth, such as expanding to a park or extending the festival over multiple days, but maintaining a community-focused experience remains the priority.
We also highlight Anja dispensary's product offerings, including flower, pre-rolls, edibles, and delivery services, along with upcoming deals and specials for the 420 weekend. Anja dispensary emphasizes accessibility, quality at various price points, and support for independent, New Jersey-based cannabis companies.