Grassroots Marketing talks with Scott Lynch from HashDash, a platform offering personalized cannabis recommendations. The platform uses an algorithm based on user experiences, social listening, and a questionnaire with data from a large number of strains and data points.
The goal of HashDash is to provide a consumer-centric approach, differentiating itself from competitors that primarily serve brands. The conversation also addressed challenges within the cannabis industry, such as misaligned incentives and a need for better consumer education and information.