Grassroots Marketing speaks with Brendon Robinson, co-founder of Mudd Brothers and the Minority Cannabis Academy. Robinson discusses Mudd Brothers' mission to elevate Black ownership and community impact within the cannabis industry, detailing their operations in New Jersey and expansion into Massachusetts. He also highlights the challenges faced by social equity operators and the importance of education and awareness to overcome government setbacks.
Robinson elaborates on the Minority Cannabis Academy's eight-week program, which provides free education and job placement assistance, as well as their successful collaboration with Ayr Wellness. The discussion covers navigating licensing processes in various states and the crucial need for support systems to ensure the success of social equity operators.