Jeremy Zachary, CEO of Zen Brands (Zen Cannabis), joins Grassroots Marketing to discuss the company's journey to becoming the largest privately held cannabis edibles company globally since its launch in 2020. Zachary emphasizes Zen Brands' core commitment to consistency, high-quality products at a value price point, and a deep understanding of cannabis culture, drawing from nearly two decades of experience in the industry.
We also focus on Zen Brands' recent entry into the hemp-derived CBD market with their "CBD+" offerings (IWantZen.com), a move driven by evolving market dynamics and consumer demand. Zachary stresses the importance for consumers to choose reputable, experienced brands like Zen Cannabis when purchasing hemp-derived products, given their established background in regulatory compliance, rigorous testing, and quality control, contrasting this with potential "fly-by-night" operators in the less-regulated hemp space. He highlights that Zen Brands' hemp products, like their cannabis offerings, are triple-tested to ensure safety and efficacy.