Kamia Kindle, the founder of SPG Web and Marketing, focusing on her expertise in grassroots marketing and her work with cannabis brands. A significant portion of the discussion revolved around the launch of "Whoop-Tea," a THC-infused beverage in collaboration with Whoopi Goldberg.
Kamia explained SPG Web and Marketing's unique "RICHAC" methodology, which strategically combines elements like recognition, instinctiveness, curiosity, and humor in marketing campaigns, and how this approach is being applied to the Whoopi launch to navigate the complexities of cannabis advertising.
Kamia provided details about the upcoming launch event for Whoopi in New York City, highlighting its strategic timing to coincide with other major events and the focus on supporting minority-owned businesses.
Kamia elaborates on SPG Web and Marketing's services, emphasizing their tailored, non-cookie-cutter approach, which includes branding, web development, PR, and comprehensive marketing management, specifically tailored for the cannabis industry. She also discussed her philosophy of supporting minority-owned businesses and the potential for marketing to help destigmatize cannabis and highlight its health and wellness benefits.