Grassroots Marketing speaks with Carol Tyson, Director of Marketing at Jaunty. They delve into Jaunty's successful entry and expansion within the New York cannabis market. Tyson emphasizes Jaunty's "100% New York grown" identity and their dedication to addressing consumer needs through product development.
Key points include Jaunty's position as a leading vape brand, their strategic marketing approach in a developing market, and their efforts to educate retailers and consumers on new product lines like concentrates.
The conversation also highlights the importance of pop-up events for understanding regional markets and Jaunty's commitment to transparency, quality, and regulatory compliance.