Jennifer Gierum, Founder and CEO of High Life Health, elaborated on their dispensary's unique approach in the competitive New York cannabis market, emphasizing a commitment to quality, safety, and consumer education by providing resources like lab reports.
Jennifer also discussed how their background in acting and modeling contributes to redefining the narrative around cannabis by starting a reality TV show featuring their family's journey in the industry, and addressed community concerns in New Rochelle by highlighting the dispensary's contributions to the ongoing revitalization through tax revenues and charitable donations.
Jennifer also discussed the challenges of combating the illicit cannabis market in New Rochelle, navigating the licensing process as a woman-owned equity license dispensary, and describing High Life Health's diverse product range aimed at educating and evolving customers.