Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand.
Skyworld is rooted in the "Skyworld" creation story and operates with a "human forward" approach dedicated to creating the best possible experience from staff to product. Anderson highlighted the brand's high-profile marketing collaboration with NBA All-Star Carmelo Anthony on the "Hall of Flame" flower line, describing it as an honor that provided an unparalleled platform to elevate the indigenous voice.
He discussed Skyworld's mission to fully enter the licensed New York State market, emphasizing the significant economic advantages and community benefits indigenous nations contribute, while also acknowledging the complementary tribal-side efforts of individuals like Jay Randolph on the Shinok reservation.