Our next guest’s company has been proclaimed the Backbone of Legal Cannabis, boasting the world's most robust regulatory supply chain technology system. We're joined by the CTO of Metrc, Sam Peterson. Peterson brings more than 25 years of experience in technology leadership and has an extensive background in executing SaaS growth strategies and software and product development. Before joining Metrc, he served as CTO at Boats Group, a Florida-based advertising and software company for the marine industry. 

In that role, Peterson led a global team of engineers and technology professionals to deliver a world-class shopping experience and big data insights to the recreational boating industry. Prior to that, he served as CTO at both Overstock and Open English, where he led their technology teams to drive the enhancement and development of the company's respective software.