Multiple With Founder Kyra Reed today on Plant Prophets with Vern Davis, of Protis Global, only on The Cannabis Radio. Kyra Reed is paving a path for women in the cannabis industry and she’s laying it in concrete. The multi-entrepreneur is the force behind the Facebook group Women Empowered in Cannabis (WEiC), formerly Women Entrepreneurs in Cannabis.

She is also co-founder of Kadin Enterprises, Marker Digital, and Lady Jane Society, an event production company focused on bringing female consumers and business owners together. Kyra Reed is a community builder. The foremother of social media specializes in building meaningful relationships between entrepreneurs and their audiences. She made her name in the digital marketing world in the early 2000s when she joined forces with Nic Adler to revitalize the iconic Roxy Theatre and Sunset Strip in Downtown Los Angeles.

Adler was the owner of the Roxy, and the son of its original founder, Lou Adler, producer of acts including Cheech and Chong, and The Mamas and The Papas. In an interview with TechCrunch, Alder explained how Reed’s digital strategy saved the Hollywood landmark, and in turn, other icons along the strip including the Viper Room, the House of Blues, and the Comedy Club.

“The Roxy was the first to come online and they did one simple act that changed the history of entertainment venues on the Sunset Strip,” reports TechCrunch. “They started being social online with their neighbors.” The venue was among the first 19,000 accounts on Twitter. By 2012, The Roxy grew to host the largest and most robust Facebook and Twitter followings for music venues on social media. As a result Entrepreneur Magazine named Reed a “Social Media Pioneer.” Now, she lends her renowned skillset to clients in the emerging cannabis industry.