Today we speak with Gelato CEO and Co-Founder George Sadler to discuss the future of the brand. From his massive success with his son Cody launching and selling House of Platinum, to his new father and son venture at Gelato, George has been an industry giant in California since the first time he stepped foot in the scene.

Expanding its edible lineup with the waffle cone and infused chocolate treat, Last Bite, George chats with us to talk about how it’s going with Gelato and what the future may hold.