On today's show, Brice continues his chats with the CEO of Tck Genetics, Brandon Barberio. Today they highlight the issue of false advertising in the industry, with some dispensaries claiming high THC percentages and strains that may not be accurate. Brandon stresses the importance of education and working with knowledgeable budtenders to find specific medicinal strains with desired terpene content. The impact of federal legalization on the industry and the greed of some businesses that refuse to hold their own genetics is also discussed. 

The industry has become extremely cheap, making it difficult for street dealers to compete with dispensaries. However, the speaker mentions their own premium strains that no one else has in the world, showing the potential for success in the industry with high-quality products. 

Brandon believes that people want small boutique craft products, and they are breeding strains and making genetics so that people can have quality products. The conversation also covers the need for safe access across states and decriminalization to allow for interstate trade. They talk about the importance of honesty, quality, and education in the cannabis industry. They also mention their sublingual CBD spray, which is broad-spectrum and does not contain THC and is recommended for medicinal use for pain and inflammation relief.