On today's show, Brice chats with the CEO of Tck Genetics, Brandon Barberio part one of a two-part episode. Today he talks about how they had recently gone from a US senator to a renowned breeder and geneticist who had co-created some of the cannabis strains that we smoke nowadays. The breeder works with heirloom genetics, and some of the craft stuff that was produced was priced very high. Ounces of it were priced at 500, and pounds were going for five to six thousand. While the price was high, Brandon remarked that it was not unusual.

They discuss the marijuana market, and how quality and exclusivity can be achieved by paying for it. They talk about the Bubba Kush brand and how celebrities are looking for the strain, and how it is known as the crab killer because it is said to take away menstrual cramps. The conversation also goes into heirloom strains, which are becoming lost in the profile, and how people are curious about what each strain does and can provide in terms of relief from medical conditions. The conversation concluded that paying for quality and exclusivity is an important factor in the marijuana market.