
Phoebe McPherson and George Moulton, owners of Function, join us to discuss their nature-inspired wellness brand and the benefits of functional mushrooms. They explain that their brand, Fungtion, offers two main elixirs: the Kanna Elixir, which contains the plant Kanna and other mushrooms like chaga and reishi, and the Mushroom Elixir, which includes lion's mane, cordyceps, and other herbs and plants.
They emphasize the importance of taste in their products and the bioavailability of the nutrients. Phoebe and George also tease upcoming products, including an alternative to alcohol and a legal form of MDMA.
Phoebe McPherson is an educator, herbalist, gatherer, and the head of the brand and education for Fungtion. She has extensive knowledge of medicinal mushrooms, psychedelics, and plants, with a passion for sharing Kanna with the world.
George Moulton is an entrepreneur, creator, and lifelong athlete. He is the founder and CEO of Fungtion, a nature-inspired wellness brand that creates mushroom and plant-centric products. He is also an advocate for psychedelic legalization and open access through nonprofits and educational events.