Richard Zwicky

Dr. Mitch Earleywine
Over the past 25 years, Richard Zwicky has founded and built several Victoria BC based companies. Over the years he built more than one organization into a global leader with operations in Canada, the US, South America, and across Europe. The author of more than a dozen patents, he has developed considerable strategic management expertise and leadership skills across a spectrum of industries.Richard began his career by building a highly profitable chain of retail stores until 1998. Upon exiting, he developed Luggageworld, one of the earliest drop-ship e-tail operations. Success with Luggageworld led to the development of online marketing technologies. Demand from other business operators for the technology and supporting services resulted in the founding of Metamend, an online marketing agency, in late 1999. There, he built a multi-million dollar sales funnel and delivered services to many of the best known brands across North America. Metamend continues to thrive today, servicing clients globally.
In 2004 he began work on a series of new technologies that resulted in the creation of new data collection and analysis systems which represented one of the first “Big Data and Cloud Technology Systems.” These led to the creation of Enquisite, the world’s first search analytics company. Between 2006 and late 2010, He raised over $20MM in Venture Capital and hired a world-class leadership team. During this period he focused on strategic sales partnerships and product development, and the company grew to over 10,000 installs, with clients and partners that included WPP, Omnicom, Publicis, The Tribune Company, Nordstrom, Macy’s, Cheapflights, Salesforce, REI, Travelers Group, and many more.
In 2017, Richard founded Plena Global, a B2B firm that grows medicinal cannabis in South American countries where its use is already regulated for export to markets where the product has high demand such as Canada, Germany, and Italy.  It is one of the main producers of ingredients and quality raw materials for cannabis-based products. The company has also invested in various Latin American countries to produce marijuana plants that are cared for at all stages of their process to obtain high-end cannabis for medical purposes.
The extensive range of his experience has resulted in numerous articles being published and over 100 engagements as a speaker, panelist, and keynote presenter in English, French, Spanish, as well as moderating sessions in German.