Breaking the Stigma With Author Charlena Berry
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Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary With Author Charlena Berry today on Blunt Business only on Cannabis Radio. Our next guest has been a Fortune 500 business executive whose new book Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary provides a framework for becoming a prosperous cannabis retailer, showing you how to overcome your product’s negative connotations and impart vital, need-to-know truths about your industry. With the influx of Fortune 500 executives like yourself who have already entered the space, the economic progress the industry has made, and the number of states who have rolled out medical or adult-use cannabis.
We discuss why she feels the b2b side needs to take on this task. A lot of people are in the cannabis industry for financial reasons. I don’t think there’s anything wrong with that. You also went on to say that “I think that we are more fulfilled and successful in business when we have a purpose deeper than money alone. In breaking the stigma against cannabis, we can also break the stigma against addiction. We can stop perpetuating a system that creates addicts and then blames them for their addiction. We can try to save lives, in the most literal sense. RollingStone last July wrote about Changing the Conversation Around Cannabis Through Transparency.
They made the point about the number of PR firms that have embedded themselves in the cannabis industry. They wrote: “The next gatekeepers we need to enlist in this mission are the media who cover this space. As the U.S. now has 36 states with a medical cannabis program and 17 states passing adult-use legalization, we need to educate the public at large and change the perception of cannabis. I believe that to truly grow into the mainstream, the industry must broaden the media scope from the endemic media that organically cover the industry. This would shift away from a B2B-focused perspective and a reader base pre-disposed to being cannabis advocates in some way, to the mainstream media and the general public.”