Cannabis Department at Greenberg Glusker with Priya Sopori
Cannabis Department at Greenberg Glusker with founder Priya Sopori today on Blunt Business with Jorge Hermia only on Cannabis Radio. Celebrity endorsements are a popular marketing tool for brands seeking to gain wide attention from targeted consumers in a relatively short period of time. Within federally regulated industries, these endorsement deals are often straightforward. This week we will talk about the ever-changing legal landscape of trademark and copyright enforcement to the possible perils of associating a cannabis brand with an already iconic image. RollingStone wrote back in April: Cannabis legalization is rippling across the country — with New York, Virginia, and New Mexico all passing cannabis reform bills. A total of 17 states (plus D.C.) have legalized cannabis for adult use. As cannabis goes mainstream, plenty of famous folks are getting into the cannabis business.
Athletes, actors, rappers, and rockers are openly embracing getting high, whether it’s as an alternative to opioids, or just because they really love weed. Greenberg Glusker is particularly well known for its work in the entertainment sphere. Clients have included James Cameron, Vin Diesel and One Race, Chris Hemsworth, Tom Cruise, Riot Games, the estate of J.R.R. Tolkien, Marvel Entertainment, and the estate of Bob Marley. Entertainment industry magazines like Variety and Hollywood Reporter have listed Greenberg Glusker attorneys on lists of lawyers to know in the biz. We talk about the polarization that cannabis brings to a celebrity when they publicize their association.