System of a Down’s Shavo Odadjian Introduces Cannabis Lifestyle Brand
Today on Cannabis Confidential we speak to Shavo Odadjian, a founding member of System of a Down. Shavo’s fans also know him as a producer, painter, director, and actor. The Grammy winner can now add cannabis entrepreneur to the list as well with the launch of 22Red.
The multi-talented artist, who launched the 22Red fashion line, will debut pre-rolls and a disposable vape line this fall with vape cartridges, battery packs and other high-quality products to follow. Shavo has developed a lifestyle brand that fosters creativity, promotes community and incorporates music, fashion and activism into the 22Red experience. His ambitious new brand promises to bring an interactive and unifying vision that helps elevate cannabis culture to new heights.