Amsterdam’s Cannabis Revolution With “The Potfather” Wernard Bruining

Amsterdam’s Cannabis Revolution – featuring “The Potfather” – Dutch cannabis pioneer Wernard Bruining (Episode 12). In our new episode of Cannthropology, we explore the origins of how Amsterdam became the cannabis capital of Europe, from the perspective of one of the Netherlands’ most pivotal cannabis pioneers–Wernard Bruining. He’s known as “The Potfather,” and with good reason: in 1973, he opened Amsterdam’s very first coffee shop, the Mellow Yellow; in 1980, he started the world’s first commercial cannabis seed company (Lowland Seed Company), and five years later he opened Europe’s first cannabis grow shop, Positronics; a decade later in 1995, he founded Europe’s first medical marijuana foundation—Stichting Mediwiet. Host Bobby Black speaks with Wernard about how the Provo movement helped instigate the Netherlands’ policy of cannabis tolerance, how the coffeeshop industry first began, how his “Green Team” of legendary growers/breeders helped turn the world on to sinsemilla, and how learning about Rick Simpson inspired him to switch his focus to the medical side of marijuana.  

Amsterdam’s Cannabis Revolution

The World of Cannabis Museum Project Presents Cannthropology—the potcast that explores the history of cannabis culture one artifact and interview at a time. Hosted by World of Cannabis executive director and marijuana media icon Bobby Black. In each episode, Bobby chooses a different item(s) from the museum’s collection of around 500 rare antiques, artifacts, and artworks, and welcomes a different guest to help him explore the item’s significance and place in cannabis history. 


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The World of Cannabis Museum will showcase the influence of cannabis in art, music, film, news, medicine, and politics throughout the past century. From the early days of prohibition and “reefer madness,” to its modern-day mainstream momentum and everything in between: from the legendary growers and breeders who created and propagated all of the iconic strains, to the smugglers who distributed them across the globe; from the activists who have fought for legalization, to the celebrities who have embraced it; from America’s headshops to Amsterdam’s coffee shops; from the counterculture of the 1960s, the excesses of the ’70s, and the Drug War hysteria of the ’80s, to the rise of medical marijuana in the ’90s and the march toward legalization and mainstream acceptance in the new millennium—all of this and more we plan to explore in this unprecedented exhibition. Coming soon!


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