Happi With President Lisa Hurwitz
Happi with President Lisa Hurwitz today on Dazed And Infused with Latham Woodward only on The Cannabis Radio. Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds.
Happi’s all-natural sparkling water beverages are made with simple ingredients, and organic fruit, they are vegan and have just 15-25 calories. Designed for the canna-curious woman, Happi combines Lisa’s passion for microdose products and her desire to help more women see cannabis as an alternative to pharmaceuticals and alcohol.
Prior to Happi, Lisa was the Chief Marketing & Innovation Officer at Grassroots Cannabis, a multi-state operator based in Illinois. At Grassroots, Lisa built the marketing function across Grassroots vertical operation in 12 states, developed the product innovation pipeline, and the retail vision, and launched 4 brands in under 2 years.
Lisa’s role went beyond marketing as she architected the company’s data & analytics platform and infrastructure, designed the packaging supply chain, and launched numerous new product innovations prior to Grassroots’ sale to Curaleaf in July of 2020 for $830MM.
Dazed And Infused
Get ready to be Dazed and Infused. Join sugar industry expert, Latham Woodward for a happier hour each week for a lively and often hilarious discussion on the infusion of cannabis into food, beverages, and life. Explore exciting new culinary landscape trends with fascinating friends & guests who are leading the industry into the uncharted mainstream. Discover curated menus, enhanced cocktails, and live tastings. Life’s a little sweeter here… on Dazed & Infused.