Keef Brands with CEO Travis Tharp
Keef Brands with CEO Travis Tharp today on Dazed and Infused with Latham Woodward only on Cannabis Radio. Keef Brands, founded in 2010 as one of the original cannabis-infused beverage companies and now ranked by BDS Analytics as the country’s number one cannabis beverage brand, is proud to announce Travis Tharp as the company’s new Chief Executive Officer. Tharp first joined Keef Brands in 2017 as Chief Operating Officer, was named President in 2019, and in 2020 oversaw the company’s largest year-over-year growth of beverage market share (by dollars sold). The transition of Tharp moving into the CEO role is the result of a long-planned succession. Co-Founder and former CEO Erik Knutson, who will remain on the Board of Directors, worked with Tharp and the Board to position the company for this move and expansion.
The appointment comes at a pivotal time, as Keef Brands is poised to release cutting-edge new product formulations and introduce their revolutionary wave of social consumption into more recently legalized markets across the country. Tharp’s career has focused on growth-stage companies and expansion in tech, cannabis, and beyond: from 2013 to 2016, Tharp was Head of City Operations for peer-to-peer home services marketplace Handy (now part of Angi), overseeing more than 30 different markets. In this role, Tharp built operations teams and workflows that were capable of handling hundreds of thousands of bookings per month and recruiting thousands of professionals per week. He went on to serve as Vice President of Marketplace Growth at HopSkipDrive (rideshare marketplace for children’s rides), leading teams for marketing, inside sales, and driver operations. Tharp holds a bachelor’s degree in economics from Northwestern University and an MBA with an entrepreneurship concentration from UCLA’s Anderson School of Management.