Audacious with CEO Terry Booth (MJ Biz Con)

Audacious with CEO Terry Booth today on Grassroots marketing with Jorge Hermida only on Cannabis Radio. Terry Booth is the CEO of AUDACIOUS and the former co-founder of Aurora Cannabis Inc., which he built from a $10 million start-up to a multi-billion dollar leader in the global cannabis space. Terry is a visionary and passionate leader with a deep knowledge of highly regulated environments. Terry would like to discuss AUDACIOUS’s unique strategy, recent acquisitions, and partnerships including an AUDACIOUS/Professional Bull Riders Association branded CBD line of topicals that will debut at the PBR World Finals in November.


These products include pain relief and recovery products, which feature proven pain relief ingredients such as menthol and lidocaine as well as a generous 500 mg of CBD, available in roll-on, gel, and spray formats. AUDACIOUS will be launching its new CBD product line under the brand Wreck Relief. The products will debut online and at the 2021 PBR World Finals, Nov. 3 – 7 in Las Vegas, marking one of the first times a major professional sports organization has licensed a CBD product. These products will also be available for large retail chains in 2022. AUDACIOUS has gone through massive changes, including the installment of an entirely new C-Suite, acquisitions, and new alliances. They have an exciting story to tell!