Birthjays with Michael Scherr

Birthjays with Michael Scherr – Founder and CEO – Aria Brands, makers of Birthjays today on Grassroots Marketing only on Cannabis Radio. Our next guest is an entertainer-turned-entrepreneur with 12 years of experience in the cannabis industry, where he has established expertise in branding, packaging, cannabis, gifting, and product development. Last year, he came on the program and introduced us to the DabVent Calendar during our time on quarantine. Birthjay, the world’s first joint birthday candle, and one-of-a-kind, smoke-able cake topper. This festive pre-rolled cone topped with a candlewick comes with a cake stake for easily placing on any cupcake or dessert. Talk to me about how the Birthjay gets properly used. Birthjays is collaborating with Tommy Chong to blow this year’s celebrations ‘Up in Smoke’ with special giveaways and promotions throughout the month of April.


Grassroots Marketing

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end roundtable business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry – one of the world’s premier cash crops.