Napro Research with Mark Lewis (MJ Biz Con)

Napro Research with Mark Lewis today on Grassroots Marketing with Jorge Hermida only on Cannabis Radio. In partnership with Biotech Institute, his work focused on the targeted breeding of cannabis cultivars with proven therapeutic properties. Together, Napro Research and Biotech Institute have created patented and award-winning chemovars. Mark also co-authored “Pharmacological Foundations of Cannabis Chemovars” with Dr. Ethan Russo that serves as a critical foundation for further research. The need to look at cannabis beyond THC. There are over a hundred cannabinoids and at least 150 terpenes packed into the species. With so much potential beyond extreme intoxication, it’s time to open up the genome and disrupt the market obsession with THC. Targeting breeding now allows for controlled whole-plant cannabis research in a way that was never before possible.


Grassroots Marketing

GrassRoots Marketing curates a thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end roundtable business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry – one of the world’s premier cash crops.