North 6th Agency

North 6th Agency

North 6th Agency with CEO, Matt Rizzetta. Our next guest’s leadership, his firm has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well one of the 50 most powerful agencies in the United States and the “coolest spaces at the hottest PR firms” by the Observer. He just launched a financial communications offering via a deal with the Berlin Group. The group will help clients define and reach valuation targets, prepare for IPOs, manage investor relations and shareholder communications, and prepare for liquidity events. Matt has a new book Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, available online at Amazon and Barnes & Noble where you share the 100 Most Exhilarating Lessons Learned In A Decade Of Entrepreneurship In New Book, ‘Embrace The Pace’.

North 6th Agency

Matt wrote recently: Cannabis’ ascension to the mainstream has required brands to adjust their go-to-market strategies with an emphasis on digestible messaging, keeping the broader consumer in mind. Back in the early days, the media consumer who was interested in cannabis content tended to be younger, niche-oriented, and primarily male. In time this has changed dramatically. Today’s media consumer in cannabis is omnipresent. Today’s consumer is female just as much as it is male, it is a baby boomer just as much as it is a millennial, and it is a high earner just as much as it is a middle-class income household. We expand on that and much more.