Adapting During COVID-19

Adapting During COVID-19 with Dave Roberson, Kukuza, and Javier Hernandez of Humbleroot. Dave Roberson Was on the show in June 2019… a lot has changed since then… Dave Roberson is the CEO of Kukuza Associates, a business advisory firm that solely focuses on the finance and accounting needs of cannabis companies. Its rapid assessment evaluates cannabis companies’ finance readiness and agility; and recently, the online tool helped launch one mobile dispensary’s revenue growth which doubled during the pandemic. Kukuza means “growth” and “potential” in Swahili, capturing how the firm propels clients ahead and guides them to greatness.


Also on the show is Javier Hernandez from Humbleroot, which offers same-day cannabis delivery throughout the greater Sacramento area and beyond. The company was established in 2015 to break the stereotypes of the marijuana industry. We believed medication could be delivered in a responsible and respectful fashion that could be recognized, locally, and nationwide. laid the foundation and generated a pathway for future delivery services, by co-creating the California Cannabis Courier Association and advocating legislation. We talk about some of the challenges they’ve seen their clients facing these last few months during COVID-19 restrictions. We’ve heard about some of the changes being made like curbside pickup, an increase in online pre-orders for dispensary customers, etc. So we dive into what else they have been seeing as well as changes to methods in how they do business. All today on Adapting During COVID-19 with Dave Roberson, Kukuza, and Javier Hernandez of Humbleroot.


NCIA Cannabis Industry Voice

NCIA’s Cannabis Industry Voice covers a range of topics including the rapidly evolving political and policy changes that affect our industry, news, and events of importance to cannabis professionals, and features on companies, individuals, and campaigns at the cutting edge of the cannabis industry.