Harnessing Celebrity Brands and Endorsements in Cannabis
Harnessing Celebrity Brands and Endorsements in Cannabis with Dan Shapiro today on NCIA’s Cannabis Radio with Bethany Moore only on Cannabis Radio. Dan is the Associate General Counsel at Greenlane Holdings, Inc. (NASDAQ: GNLN), one of the largest global sellers of premium cannabis accessories and CBD products. Prior to joining Greenlane, Dan worked at CAA in the Sports Business & Legal Affairs division. Dan is the Founder and Inaugural Chair of the Cannabis Division of the American Bar Association Forum on Entertainment and Sports Industries and a member of the National Cannabis Industry Association’s States Regulations Committee. We are certainly seeing a lot in the news about athletes using cannabis.
With the Olympics happening this summer as well, there’s debate about whether cannabis is “performance-enhancing” but I see it more as a pain recovery for injuries, we talk about what Dan is seeing there. We all remember Michael Phelps the Olympic swimmer getting in some trouble many years ago. So of course there’s the cannabis product itself, the flower, the pre-rolls, the extraction brands and so on that celebrities participate in. But the accessory space, in particular, is what Dan wrote about in the blog most recently, so this includes vaporizers and grinders. Celebrities endorse all kinds of products all the time, like make-up lines, face creams, perfume, and all sorts of other products, so seeing them move into the cannabis endorsement space seems to be helping to normalize our industry. We dive into where our guests see this going and evolving going forward as we see the expansion of legalization across the country, state by state and preparing hopefully for federal legalization.