The Marketing Technology of Cannabis

The Marketing Technology of Cannabis with John Shearman, Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences. John has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John’s experience allows him to advise on structuring sound strategies that address business goals and objectives. His extensive technology background stems from working with several leading technology companies throughout his career. John spearheads the Applied DNA Sciences Cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the marketing strategy for its other core verticals.

The Marketing

During these times, and always, customer safety/consumer safety is crucial, and protects the consumer as well as the company or brand producing the product. We talk more about how important it is to know where your product is coming from, is it authentic from a licensed producer, or is it from the unregulated illicit market. That brings us to the amazing technology and innovation in our industry we’ve seen over the last few years, we miss walking the expo halls to see all the cool stuff out there. We don’t think the mainstream public knows that there’s more to it than growing the plant and rolling the join so we talk about how technological innovation has crossed into the cannabis industry and more.