TRICHOME With Dr. Brenda Wells

TRICHOME With Dr. Brenda Wells today on NCRMA’s Chronic Risk only on Cannabis Radio. On this episode of Chronic Risk, we are joined by an extra-special host, Dr. Brenda Wells, Director of Risk Education Strategies LLC, Robert F. Bird Distinguished Professor & Director of the RMI Program at East Carolina University, and proud Service Partner of the NCRMA. Dr. Wells meets with NCRMA Chairman, Rocco Petrilli, who is leading the charge in delivering effective risk management and insurance options for the cannabis industry through the recent launch of TRICHOME. Together, they discuss the creation of TRICHOME and how its products and insurance offerings differ from the other cannabis insurance offerings currently in the marketplace.


Rocco Petrilli has led the creation and growth of the NCRMA to its position as the only dedicated cannabis risk management association in the Americas. Keeping true to its mission of “Making our members better through education, support, and expertise,” the NCRMA has created a full-fledged risk management virtual academy (NCRM Academy) whose curriculum emerged directly from the needs of its members. Additionally, the NCRMA Risk Protection Services division has developed a comprehensive risk assessment tool (CRP2) that prioritized risk severity, occurrence, and detection to ensure the placement of the proper and effective risk mitigation and prevention action plan. Rocco is Chairman of the National Cannabis Risk Management Association. In addition, he serves as the President of the insurance captive management company that has recently launched the TRICHOME branded products. This organization is a pure association captive that is owned by the not-for-profit NCRMA.