Wana Brands with CMO Joe Hodas

Wana Brands with CMO Joe Hodas, Joe joins Plant Prophets today to talk about his role in the company as well as what led him here in the first place. As Wana’s CMO, Hodas’s primary responsibility is to generate revenue by creating innovative and refined marketing campaigns for the organization while helping grow Wana’s brand, market share, and consumer loyalty. Leveraging his extensive industry network and knowledge base, Hodas will also support new market expansion, partnerships, government relations, and innovation within Wana. An early professional marketer in the cannabis industry, Hodas was on the team that built Dixie Elixirs into one of the first and most recognized national marijuana brands. At Dixie, he helped educate mainstream and cannabis consumers alike regarding edibles and responsible cannabis consumption and was engaged in local and state regulations in several markets. He drove marketing and branding via multi-state expansion, packaging, product development, communications, and advertising.


During his tenure, the company launched five new markets, two new CBD brands, and dozens of new SKUs. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO he guided Gofire’s marketing, product development, software, and sales, helping to bring the company’s first metered-dose inhaler to market while developing the company’s next-generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly-traded company consisting of several ancillary businesses. Hodas’ experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations.