Cannabis In Canada

Cannabis In Canada

Cannabis In Canada with Michael Rodenburgh, Executive VP of Ipsos, and Cannabis Consulting Lead for Canada. Michael Rodenburgh is the Executive Vice President for Ipsos in Western Canada and the Pacific NW. An innovative thinker with an instinct for what works, Michael has provided strategic recommendations for some of Canada’s largest advertising campaigns. Michael has a wealth of experience in all areas of market research, including: qualitative, quantitative, conjoint, focus groups, HB estimation, and ethnography.

Cannabis In Canada

His award-winning research career has included receiving MRIA’s “Best in Class” award in 2003 for the best overall research study in Canada, and more recently, the “Best Paper” award at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam. With over 20 years of experience in research and a history of senior executive positions in client services, product development, and business development, it’s safe to say Michael is an expert in his field. As such, Michael directs the Ipsos ASI team in Western Canada, leading a team of six research specialists dedicated to advertising and brand research. A known thought leader in market research, Michael is also a frequent speaker at industry conferences and often contributes to various research industry publications.