Sean Berte, a former Boston firefighter, and Armani White, a prominent activist, are challenging the social and economic inequities within the burgeoning cannabis industry with their new dispensary, Firehouse. Fueled by their shared passion for social justice, Firehouse aims to be a welcoming and inclusive space for all, prioritizing community engagement and showcasing products from certified social equity businesses. Their vision extends beyond simply selling cannabis; they seek to replicate the intimate atmosphere of a bodega, fostering a sense of belonging and providing a platform for those disproportionately impacted by the War on Drugs. However, their journey highlights the significant obstacles faced by social equity applicants in Massachusetts, particularly regarding access to capital.

This challenge was brought to light with hosts Gibran Washington with Ethos Cannabis and Senator Sharif Street. Berte and White emphasized the need for grants over loans, viewing them as a form of reparative justice. They also called for greater support from established industry players, suggesting contributions to an equity fund as part of their social impact initiatives. Gibran Washington, while supportive of their mission, encouraged them to explore alternative business models like white labeling and bulk product opportunities to increase their chances of success. Senator Street echoed the importance of uplifting those harmed by the War on Drugs, and Washington expressed his opposition to large corporations dominating the market, advocating for small cannabis producers.

Berte and White stressed the importance of collaboration within the industry, urging stakeholders to work together to address challenges like price compression, which threatens smaller cultivators and processors. They also called for greater government support, including mentorship programs and increased access to resources. Berte's background as a firefighter highlighted the need for clear and consistent testing for cannabis use in safety-sensitive industries, ensuring workplace safety without unfairly penalizing individuals.