Jack Blaeser, CEO of Mosaic's talks about their innovative approach to combining loyalty programs, payments, and ordering into a single app, distinguishing it from competitors. He highlighted New York's recent decision to allow such apps in cannabis dispensaries, enhancing customer engagement and legal market competitiveness. Mosaic's services and potential app fatigue set the stage for a deeper discussion.
Jack highlighted New York's legalization of loyalty programs and discounts in cannabis dispensaries, aiming to draw new users into the legal market and counter the illicit market. He noted the positive impact of this development on dispensaries' ability to engage users and compete effectively, despite previous restrictions.
Addressing concerns about app fatigue, Jack emphasized Mosaic's seamless integration of ordering, payment, and loyalty into a single platform. He cited the ease-of-use and success of similar programs, like Starbucks', and explained how Mosaic facilitates app adoption through unique QR codes for easy downloads.
Jack detailed the effectiveness of Mosaic's targeted promotions based on customer profiles in boosting engagement and sales. He discussed the potential of automation and AI in personalizing the customer experience further, emphasizing the importance of strategic notifications and communications to maintain customer interest.
Jack underscored the importance of understanding the target market for effective dispensary marketing. He highlighted the value of data insights from Mosaic's platform in tailoring marketing strategies, offering regular discounts, and maintaining supply-demand balance. Mosaic's comprehensive features—online menu, integrated marketing, CRM, loyalty rewards, and payment system—were recognized as key advantages for dispensaries.