Grassroots Marketing speaks with Brad Harvey, co-founder of Dexter Co., discussing their approach to luxury cannabis accessories and community building. Brad shares his journey from the marketing world to the cannabis industry, driven by a desire to redefine the aesthetics and experiences associated with cannabis consumption.
The conversation highlights the design and functionality of the Dexter Cube, a handcrafted product intended to elevate cannabis use through sophistication and mindful presentation. Brad also details "Elevated by Dexter," an initiative focused on creating unique, cannabis-infused gatherings aimed at fostering genuine human connection and responsible consumption.
The episode explores Dexter Co.'s vision for a more intentional and elegant approach to cannabis, drawing parallels to the presentation of fine wine or spirits. Brad also discusses the limited-edition nature of their products, the craftsmanship involved, and their plans for educational resources like a "Cannabis 101" series. The interview emphasizes the importance of community, mindful consumption, and creating elevated experiences around cannabis.