Lowell Brown, Vice President of Retail Operations at Planet 13 talks about Planet 13's dynamic 4/20 event in Las Vegas, strategically coinciding with WrestleMania weekend. We explore how Planet 13 leveraged the wrestling fever by featuring meet-and-greets with wrestling icons, creating a unique crossover experience.
Learn about their strategy to attract wrestling fans to their consumption lounge as an alternative to the main WrestleMania events. We also cover Planet 13's anniversary celebration, their expansion into Florida, and their approach to catering to both tourists and local customers in the competitive Vegas market.